Tarraco Gel Restyling
Based on the 2022 project, this restyling achieves a more contrasted finish, visually connected to the main sponsor through the use of red: Bauhaus. This creates a more direct and attractive impact for both users. Additionally, illustrations have been reinterpreted through Artificial Intelligence to achieve a 3D animated render finish, more aligned with the young audience and making the brand's mascot more friendly. Other details, such as the removal of the skate icon of the old imagotype and the italicized version of the font, improve readability from a distance or in smaller formats.
Client
Tarraco Gel
Release
2024 December
Tag
Logotype, Restyling, Advertising, AI Image,