Tarraco Arena Games

Tarraco Arena Games is an international Cross Fitness competition in Tarragona. The values of the context are significant, such as the city's historical connection to ancient Roman times and the use of the colors of the Catalan region (yellow and red). The combination of these three powerful elements creates a distinctive visual identity.

 

Movement, boldness, and italic impact are the main elements of the graphic development. By integrating AI-generated images through Midjourney, we create unique sculpted Roman charcoal elements or customized characters that align with the visual identity, grab attention, and stand out with an added touch of creativity.

 

All communication materials have been produced in various formats, fully designing and assembling the Instagram profile, website, advertisements, and all event materials, such as t-shirts and banners, to bring the created visual world to life.